The Holiday Collection

Gifts that tell them who they are.

Psychologist-designed affirmation gifts: personalized stockings, cozy blankets and keepsakes with words to empower kids all day, every day.

Shop Holiday Gifts Family sets save 15% · Order by Dec 10 for Christmas
Personalized red I Am Merry stocking by a decorated Christmas mantel I Am Loved star ornament being hung on a Christmas tree

How can I help your family?

Therapy & Evaluations

Individual therapy, psychological evaluations, cognitive assessments and neuropsychological testing.

Telehealth & in-person · Licensed in NY, CA & CT · Insurance & private pay

Book a free consultation

Affirmation Shop

Cards, journals, stickers, puzzles and apparel that build a strong inner voice, all screened by a psychologist.

Personalized gifts · Instant digital downloads

Shop the collection
Parent Script Lab app icon

Parent Script Lab™

Freeze in a hard parenting moment? Get psychologically rooted words to respond and connect with your child.

3 free scripts · No account needed

Holiday favorites

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Dr. Reon Baird-Feldman
Meet Dr. Reon

Strong, confident adults start with empowered inner voices.

I'm a Licensed Clinical Psychologist, Neuropsychologist and Mom. Everything here comes from my work with real families.

PhD, CUNY Graduate Center · Former Director, Student Mental Health & Wellness, New York Medical College

As seen on ABC7 Eyewitness News · Momcast Podcast

Read my story →

What families are saying

It looked great! So bright, inspirational and motivating. Really inclusive too, of everything: race, gender, religion. The first thing she said was, “Wow, she looks like me!” She was excited to put in all her important dates and had plenty of room to write. The cards are amazing too, really helping us.
— Adriana
My daughter gets so cranky at night, and the guidance in this app was spot on! It helped me better understand what was going on and how to respond. So helpful and relatable. It’s exactly what I needed.
— Andrea
I am so thankful for the Parent Script Lab! This easy-to-navigate app helped me find the right words to have a tough discussion with my 3 kids of varying ages.
— SDR