Meet Our Founder – Dr. Reon Baird-Feldman
From the Founder’s lounge
Over a decade ago, this started as a private mental health practice focused solely on adult clients. I was showing up for others—helping them heal, cope, and grow, but behind the scenes 2 years ago, my own family was going through a personal disappointment that shook us deeply.
What helped us move through it? Words. Affirmations. Daily reminders that we are powerful, worthy, and resilient. That experience didn’t just change how I parent—it reshaped my purpose.
The affirmation branch of my practice evolved from that moment. What began as a traditional practice expanded into something bolder: a brand that empowers children, affirms families, and centers mental wellness in everyday life. A brand that reflects beyond the practitioner that I am: a Mom, a listener, a role model, a traveler, a yogi—and a believer in healing through intention.
Every product we offer—from journals and yoga mats to caps, flip-flops, and water bottles—is crafted with purpose. Each one is a tool for emotional growth and self-love.
You deserve the tools to feel seen, safe, and strong—every single day.
Thank you for being part of this journey, for trusting the mission, and for helping build what 2nd City Psych is today.